Leadership!
Just one year after their rebrand,Tensoflex became a market reference in lighting and architecture.
To lead Tensoflex to the top, we crafted a clear brand positioning, a powerful slogan,and sophisticated visual elements.
Waitlist on launch day!
Almaléa came to Motora in search of a bold brand positioning—one strong enough to compete with the big-name ice cream chains.
We brought the brand to life with voice, color, and heart. Our branding laid the foundation for the store’s organic success from day one.
From the logo to every brand element, Almaléa now has an identity that speaks directly to its audience and expresses its full essence.
A brand that turned heads and won hearts
Customers in love
An immersive experience
Tons of organic buzz
Every detail, from the first step in to the last, was designed to reflect the brand’s essence and deliver a cohesive experience.
We created a unique tone of voice and catchy phrases to fully immerse people in the brand universe at every touchpoint.
Through visual elements and in-store ambiance, we amplified the brand’s presence and reinforced its positioning.
Awards
Our projects have won some of the most prestigious branding and design awards.
For the Casa Socioenvironmental Fund, we reimagined the name, redesigned the logo and visual identity, and restructured every brand touchpoint.
7 million beyond the goal.
Today, the Casa Socioenvironmental Fund is one of the largest NGOs in Latin America.
With Motora, the organization amplified its actions and impact, strengthened its international positioning, and broke its own fundraising record, raising 7 million BRL beyond its initial target.
Ready to exceed your goals?
Brand personality
Bold design
Strategic decisions
Based on a detailed brand diagnosis, we guided a name change that clarified the organization’s positioning within its sector.
We developed unique visual and verbal identity, giving the brand a strong personality and boosting its ability to communicate its mission.
We built a visual universe using custom illustrations, making it easier to share results without losing the brand’s essence.
It’s not luck,
it’s Branding.
PÉTALA IS OUR SIGNATURE METHODOLOGY. DESIGNED ESPECIALLY FOR SMAL AND MEDIUM-SIZED BUSINESSES.
Positioning
Intelligence & Strategy
Expression
Visual & Verbal Identity
We bring life, voice, and color to your brand.
_Logo design or redesign
_Visual identity system
_Custom typography
We look at each business with intention, identifying and amplifying its strengths through a clear and strategic brand positioning.
_Market diagnosis
_Communication diagnosis
_Internal workshops
_Purpose definition
_Tone of voice &
_Strategic copy
_Slogan creation
_Brand storytelling & copy
Structure
Naming & Brand Architecture
Perfect for businesses that need to align or (re)organize how they present their products and services.
Relationship
Customer Experience & Brand Culture
_Performance diagnosis
_Name creation
_Brand architecture benchmarking
_Internal interviews
_Portfolio organization
Living brands build real connections.
_Quantitative research
_Qualitative interviews
_Mystery shopper evaluation
_Internal workshops
_Market benchmarks
_Customer journey mapping
For Eixos (formerly EPBR), we repositioned the agency beyond the oil & gas sector.
After the rebrand, Ateliê Urbano became a leader in school architecture.
THEY'VE DONE BRANDING WITH US AND THIS IS WHAT THEY HAVE TO SAY:
QUESTIONS? WE'VE GOT YOU COVERED!
PÉTALA is a complete methodology, but it's also flexible. Get in touch and request a free diagnosis and we'll help you identify the most relevant PÉTALA for your current moment.
Sometimes a full transformation is what's needed. Other times, a focused intervention in one or two areas already creates big impact. Either way, we walk with you through every step 💜
Project timelines can vary depending on the scope and your organization's context, but on average, each PÉTALA takes about 2 months to complete.
You'll be part of the journey the whole way through, with strategic deliverables every two weeks. 💜
Our PÉTALA Branding Method is designed for both established businesses or NGOs looking to restructure their brand communication and for new ventures that want to launch with a clear competitive edge and a strong, authentic identity.
Whether you're starting fresh or evolving your brand, we're here to build with purpose and personality
From the very first month, you'll receive strategic insights to guide your brand and business decisions.
With the PÉTALA Method, we deliver in weekly or biweekly sprints so you'll see movement from day one.
In less than two months, you'll have a clear value proposition and key brand messages ready to start putting into action, step by step.
Branding can include logo design, but it's much more than that!
Our focus is on understanding your market and making strategic decisions to position your brand with clarity and purpose.
A logo is just one piece of a much bigger picture
Chat with our branding specialists!
@motoradesign
São Paulo
Rua Carlo Prina, 52 – sala 31
Brooklin Paulista
Salvador
Avenida da França, 393
Comércio
Netherlands